Crafted Responsibly

Made In A Way We’re Proud Of

Responsible production

Our partners

We work with manufacturers who combine heritage craftsmanship with innovation, and we choose them carefully. Each partner is selected for the quality of their work and their commitment to high standards. Every supplier is required to sign our Supplier Code of Conduct, which aims to support fair working practices across our supply chain. Based on the conventions of the International Labour Organization, it sets out our expectations on wages, working hours, health and safety, and freedom of association.

Fair wear
Fair wear

Committed to craftsmanship

We are committed to heritage craftsmanship. By creating personalised garments that people connect with, they become an integral part of our customer’s wardrobes for years to come.

Our focus on personalised garments aims to better match customers with our products, while our commitment to quality, servicing and maintenance allows us to amend and repair your products to prolong their use.

Great garments
Great garments

Natural Fibers

Our products are crafted using natural fibres. The most common materials used in our products are: sheep wool, cotton, linen, cashmere and silk.

We aim to keep synthetics to a minimum. In 2025, over 1 million items were made of natural mono fibres. This means that these fibres were not blended with secondary fibres, ensuring the product wholly benefits from the fibre properties.

  • Cotton
  • Linen
  • Wool
  • Silk
  • Cashmere
Natural cotton

Natural cotton — Sourced in its purest form, valued for its softness, breathability, and versatility across seasons.

Natural fibers