Responsible production is at the core of what we do. That’s why we’re proud to be awarded Leader by the Fair Wear Foundation.
Fair Wear Foundation is a non-profit organisation that works with brands,factories, trade unions, NGOs and governments to improve working conditions for garment workers around the world. Together we’re working hard to create positive change; not only in our own supply chains, but within the whole industry.
We are committed to heritage craftsmanship. By creating personalised garments that people connect with, they become an integral part of our customer’s wardrobes for years to come.
Our focus on personalised garments aims to better match customers with our products, while our commitment to quality, servicing and maintenance allows us to amend and repair your products to prolong their use.
Our products are crafted using natural fibres. The most common materials used in our products are: sheep wool, cotton, linen, cashmere and silk.
We aim to keep synthetics to a minimum.
In 2025, over 1 million items were made of natural mono fibres. This means that these fibres were not blended with secondary fibres, ensuring the product wholly benefits from the fibre properties.
Our expertly trained tailors perform more than 16,000 alterations per week that repair and extend the life of our garments. This reduces carbon and water waste by 5-10%.
We have over 200 in-store tailors, in more than 125 locations.
In our factories we ensure safe, healthy working conditions that promote gender equality, reject discrimination and allow for economic development.
Good relationships matter to us. Our partners are experts at their craft, but also leaders when it comes to great facilities and employee standards.
We stand for zero waste to landfill. Our Recycling Rewards program collects unwanted items and gives them a second lease on life. We’ve saved more than 30,000kg of apparel from landfills to date.
We are well on our way to reaching our target of keeping 25,000kg of unwanted apparel out of landfills by the end of this year. And when we reach our goal, we won’t stop there.
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