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Bizjournals - PERSONAL CONNECTION HELPS MAKE KC RIGHT FIT FOR NEW SUITSUPPLY LOCATION

Suitsupply discovered new customers in the Kansas City market and built up a fan base. It helped drive significant e-commerce business in Kansas and Leawood, which has grown annually by 30 to 40 percent, de Gruiter said. The company also learned that a number of area customers were shopping at its Chicago store and then online.

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