The Reda Mill

Reda

Reda was founded in 1865, when Carlo Reda established a wool mill in Valle Mosso, in Italy's Piedmont region. The Botto Poala family acquired it in 1919 and still runs it today. The mill is known for classic and stretch wool fabrics.

Reda is vertically integrated. It raises Merino sheep on its own farmland in New Zealand (74,000 acres and 30,000 sheep), and at its mill in Biella carries out combing, spinning, warping, weaving, dyeing and finishing. Reda says it traces its wool from sheep to finished fabric.

Our collections include Reda's Super 110s and Super 120s pure wools, used in our wardrobe starter pieces, and its stretch wools, which combine fine worsted wool with a hint of stretch, in a selection of our year-round suits and jackets.

Reda is a certified B Corporation. This is a company-level certification of social and environmental performance, and it does not certify individual products.

Vertically Integrated Expertise

It all begins on Reda’s 74,000 acres of New Zealand grazing land, where 30,000 of its prized Merino sheep are raised for their world-famous wool. At their family-run mill in Biella, every step—from combing and spinning, warping, weaving, dyeing and finishing— is undertaken by expert craftsman, some of which have a family legacy of artisanal experience. All of this is overseen by experts of the highest caliber, whose keen eye for detail and quality has given way to the exceptional elegance and quality Reda has become known for.

This vertical integration, coupled with their sheep-to-shop traceability, has given Reda everything they need to transparently cultivate, design and produce a product of impeccable quality, in the world’s finest quality wool, from beginning to end.

From sheep to shop

But while the farmland may be in New Zealand, the heart of Reda’s identity remains staunchly Italian. Among Reda’s prized selection of Italian-made fabrics, their mid blue stretch wool fabric stands out as a hallmark and exemplary illustration of the mill’s century-old skill. Fine worsted wool is elevated with a subtle infusion of technical fabric, making it a versatile year-round pick that offers not only luxurious wear, but also an extra level of comfort not common in suits and jackets crafted with less expertise.

Reda Today

Reda’s respect and connection to their surroundings is attributed to their humble beginning and an artisanal tradition that’s been passed from generation to generation. Today, all this history—along with a strong emphasis on research and innovation—has come together in a collection of premium fabrics that we’re proud to feature in our collections. Among them are Reda’s classic S110's and S120’s pure wools, which can be found in our wardrobe starter pieces. Moreover, their famed stretch wool fabrics, as seen in a selection of our year-round suits and jackets, are considered to be among the world’s finest. And as Italy’s first textile company to receive B Corporation certification, their superior fabrics come with the peace of mind of being crafted with the highest standards of sustainability, labor practices, charitable giving and transparency in production.