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Behind Our Fabrics

The Weba Mill

EST. 1944

Hand holding a natural cotton plant in a field
Weba mill owner Benjamin Fuchs holding a fabric sample

Region Appenzell, Switzerland

Employees 50-200

Est. 1944

Owner Benjamin Fuchs

Mill type Shirting Fabrics

Fabrics Pima Cotton Traveller

Nestled in the northern regions of Switzerland, the Weba fabric mill has firmly established itself as a force to be reckoned with through an unwavering dedication to quality that has revolutionized the fabric manufacturing industry.

Founded in 1944 as an independent family-owned business, this Swiss weaver has earned its place as a respected innovator and trend-setter thanks to its prized technical luxury fabrics. What began as a humble mom & pop shop crafting handkerchiefs, today stands tall as a global leader in shirting—most notably for its unique wrinkle-resistant and natural stretch fabrics. With over 75 years of experience, Weba has embraced uncompromising quality and sartorial innovation to create a collection of shirt fabrics that are nothing short of exceptional.

Exterior of Weba fabric mill with mountains in the background
Detail image of fabric mill machinery

At the heart of why Weba fabric shirts are so highly prized is their exceptional comfort, natural wrinkle resistance, and the premium quality of their raw material.

Crafted primarily from super fine Pima Cottons, Weba fabrics offer a peerless level softness. Coupled with sartorial accents like English seams and offset armholes, it becomes evident why our Traveller Shirts have become one of our core and most successful collections.

When it comes to their wrinkle-resistant finishes, Weba keeps it natural. Their raw fibers are treated early, at the molecular level, allowing Weba to create crease-resistant fabrics naturally, without harsh chemicals that degrade the fabric over time. Moreover, Weba's cotton shirts combine fine, natural cotton with a touch of technical fibers for a notable stretch that increases comfort, ease of movement, and breathability.

Whether they’re for work, travel, weddings, or an elevated casual look, Weba’s wrinkle-resistant & stretch finishes are a top choice for those who want to stay cool and crease-free all day long.

Weba mill worker conducting a quality control check
Weba mill employee working on blue fabric dye

Weba is more than just about luxury and performance—from its raw material selection to its production, this Swiss mill is equally devoted to the planet.

Weba proudly uses the finest certified organic cotton and relies on 100% renewable energy sources—employing hydropower at its Swiss operation while harnessing solar power at its outpost. Furthermore, Weba has also taken steps to reduce its carbon footprint, cutting 50% of CO2 emissions by converting its heating system in Switzerland, and conserving 53% of water consumption through process optimization.